Many marketers have no idea about how long a video should have like a person get lost in a desert with sandstorm. They cannot find the right answer to this question. Most of the people wish to have a short video as possible. However, this is not an actual advice as they may suppose.
The true answer is various depending on the content, the platform, and your purpose on the videos. In the end, these are some factors to contribute a great video with its suitable length only.
A short-form video or a long-form is one of the most commonplace points that a marketer should determine. I will support you get a solid comparison between them and how a short-form video plays a key role in your marketing strategy.
An overview of a short-form video
Do you know that 5% of viewers probably stop watching videos after one minute? You just have 1 minute to attract them! It looks like playing with a magic bullet!
Furthermore, you will lose 60% after 2 minutes because audiences can remove your videos if these are so boring! Thus, a short-form video ought to accelerate your finishes. Short videos are suitable for social funnels such as Instagram, Snapchat, Facebook, etc. as users are scrolling immediately. Their time could be a precious thing for every video maker.
Your videos should have higher retention rates to get more engagement from the viewer’s attention. The time will be count by SECONDS only!
Furthermore, according to the Ooyala’s Global Video Index 55% of videos watched on smart devices having less than 5 minutes. It means that a short-form video is perfect for smartphone users!
Most millennials will want to follow videos on their smartphones and they are not patient than older generations. Short videos can recap them and convey your key message to focus on the main concept only.
Short videos are greatest for making shareable content for reaching prospects. According to Single Grain, 92% of mobile users often share videos if they love the content and the message on that video. Therefore, concentrating on the pieces of content is entertaining, cool, and useful.
Make your content of fun for your audiences with something that opens their curiosity, and leaving them greedy for more information! This will be boosting brand awareness and inspires customers to touch your videos on their smart device platform.
In one minute only, Android can catch the viewer’s attention with appealing animal friends. The brand quickly is shared by more and more people in the community. Finally, it gets nearly 30 views on YouTube. Although the content is not mentioned about the technology, it still lights up a short message and builds the Android image at the end.
In a nutshell, you should do a video that wakes up all emotions of humans and they will share your video automatically. Avoid the violent content of your videos as this is a huge hole to kill your brand image! Review review if you find a software make video marketing easily : https://fanpagecraft.com/viddyoze-template-club/
How about a long-form video
A long-form video mostly plays more than 2 minutes. For busy individuals, videos are not longer than 3 minutes is a smart investment of time. You should ensure that your video is valuable spending the time to watch in full concept.
Think of a few minutes and ask yourself what make sure your video is equivalent to keep my audiences will find and subscribe my videos. Moreover, what things make them feel interesting to watch your videos on the long period of time? The challenge of a long video is that you have to lock their eyes on your videos at the end.
It is difficult to achieve your audience’s awareness for all longer videos; it is practical you enable to concentrate on the content of the video. You should perform long videos for impenetrable ideas which need lots of explaining. In case you want to offer more details to entertain or convince, think of lengthening your videos. This will permit you to go deeper into your topic and explain with attractive content.
Some reasons to take short videos on your marketing strategy
It is not a random thing that all videos on YouTube have limited length. Short videos play a true role in a marketing strategy and an advertising campaign as well.
Short content and care spans
The average human attention span is the first of 10 seconds in the digital world these days. Short-form videos can meet this requirement when taking short videos. However, the content should be in-depth and entertained at the same time. You know, everyone buys on emotion for logical reasons, so attracting to their emotions in a short period of time is a more difficult statement.
Content-focused strategies have controlled how most companies and individuals prove their position on the market. Short-form videos ought to become various ways such as live streams, snaps, sizzles, teasers, branded content, etc. In addition to the forum, you should increase the interest of your viewers.
Prepare your performances
Imagine that you booked your important interview on TV and you cannot wait for everyone to in tune.
Fortunately, a few of individuals you wanted to see that can saw it. Basically, you wish to share your interview on the social funnels like Instagram, Facebook, Twitter or even your email platform to the world.
You also attach the video of your appearance that makes you look like a self-promoter. Get this similar task to your videos which appeared on the stage. You enable to do a Vlog, share your experience or your views about something that your success.
Seize the beginning, middle, and the end of your videos. Additionally, you can show a bit information how behind the scene looks like. You are making your brand is living, it is not just a name or a logo.
Easy to notice and remember
This is a vast criterion to get on your videos. Keep your content is concise, stay focused on, and capture the crucial shots. At the same time, put images and the emotion way to attract audiences at every phase.
After all, choosing a long video or a short one can be hard for every video maker and marketers as well. You need to understand your clients and your audiences and follow the content to make videos.
My name is Tina Hook. I am a internet marketer and owner of blog https://fanpagecraft.com . I really like internet marketing . So I built this site to share about information internet marketing ! Thank you for watching